Category Archives: Dealer Dynamics

I Hate Hard Water!

Hard Water has no place in modern civilized society and should be banished like so many other pests and problems that we have had to overcome. As a local water quality improvement expert, it is your obligation and privilege to help homes and business to stamp out the Hard Water problem. Stop the madness, and become a Clean Water Crusader!

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Ion Exchange – Taking it to the next level

Ion exchange (IX) is one of the most cost-effective and reliable water quality improvement technologies in the marketplace today; proving itself year-over-year as the gold standard for cost, performance, and dependability.

Ion exchange technology can be used in residential, commercial, and industrial processing applications to soften, condition, and even purify potable and graywater water.

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Understanding Water Treatment Technologies

As I chat with dealers around the country, I have sadly come to realize that many don’t understand the dynamics of what they’re selling. All water treatment technologies involve a physical change to the water that they are processing. The nature of the change truly defines the technology.

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Introduction to Arsenic Removal

Arsenic is a potentially life-threatening contaminant, and shouldn’t be taken lightly. Addressing arsenic is not like installing a residential water softener; there are significant consequences of failure. Be smart, learn more and listen to your vendors on how to deploy arsenic removal technologies before even attempting to do it yourself.

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You’re only using it once?

I know. You’re probably sitting there grimacing as you read about recycled water, but don’t forget: the hydrologic cycle is nature’s own recycling mechanism. Your water today might well have passed through the kidneys of a dinosaur at some point. Recovered and repurposed water is in your future. It’s a good thing – get used to it.

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Swimming Safely with Ozone – WCP Magazine

Innovative owners and operators want the aquatic environment to be clean, clear, safe and aesthetically appealing to those who use it while still keeping operating costs reasonable and allowing for easy operator training. Ozonation is one of the alternatives to chlorination that fits the bill to make pools cleaner, clear, safer, and easier to maintain.

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Unity is Strength – Revitalizing a stale dealership through collaboration

Many dealers look back and fondly remember their younger more innocent days when life appeared to be easy. You’ve been running your business for many years now and you’ve finally realized that things aren’t working the way that you though they would. You started your business and worked hard. Money was made, and money was […]

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Ion Exchange Softener Design – A Gentle Introduction

When selecting a softening resin for your particular application, consult carefully with the vendor to ensure the resin will actually meet your needs, not just the one that makes the most commission. Some dealers purchase pre-built systems while others assemble their own. This article shares a few important concepts about resin selection that will hopefully […]

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Understanding the Advanced Oxidative Process

Understanding AOP Advanced Oxidative Process (AOP) technology has been in use to address unique water quality challenges since the 1970’s. AOP involves the generation of Hydroxyl (•OH) ions to unleash their awesome oxidative power in addressing numerous water quality issues in both freshwater and wastewater applications. Chemical oxidation processes involve oxidation-reduction (redox) reactions which are […]

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03 – Good for You, Good for Me

The wonderful thing about our industry is that we actually make people’s lives better. Every day around the world, there is a water specialist solving somebody’s water quality issues at a residential, commercial or industrial level. As one of the most precious commodities on our little planet, good water is in high demand; it is […]

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