Water is one of the most precious commodities on our planet. It is our job as water quality management experts to make that water cleaner,(more…)
Tag: Dealer Dynamics
Hard to Lather – Easy to Fix
Hard water is called “Hard”, for a number of reasons…some say it’s because it is full of hard rock-like inorganic mineral compounds like calcium carbonate. Others call it hard because it’s hard on the wallet, plumbing, faucets, laundry, and appliances. I like to teach my team that it is hard to lather. Soft water is called soft because “soft” is the opposite of “hard” and it sounds better than “easy”.
Rethinking Reverse Osmosis
At WQA Aquatech 2014 in Orlando, two good friends of mine received well-deserved awards for their long-time selfless service to the water treatment industry. Chubb(more…)
Aquaceuticals – Drink to your health – Part 2
A smart dealer wanting to learn about aquaceuticals needs to quickly develop a broad understanding of the key concepts in this fascinating and rapidly growing(more…)
Who are you?
Since you’re reading this column, I already know a little bit about who you could be…you are a water treatment professional, you either own or work for a water quality improvement dealership, and you care about doing your job better. Do you know who you really are? Do your customers know who you are and, more importantly, what you do? The act of developing an identity and reputation for yourself or your organization is known as branding. Business and personal branding are frequently overlooked factors critically necessary for business and career success, especially in today’s economy of austerity.
Something Old, Something New
In today’s highly competitive water quality improvement market, there any many products, technologies and techniques touted to improve water quality in homes and(more…)