Buy American…

By Mike Collins, Author, Saving American Manufacturing

A new type of Trade Fair is coming to the Hyatt Regency Hotel in Irvine, CA on May 12, 2010. 

Sponsored by the National Tooling and Machining Association and the Precision Metals Association, the Re-Shoring Fair is all about bringing back work that has been outsourced to foreign competitors.

The 50 to 100 OEMs that are outsourcing machined components, stampings, special tooling, components and assemblies will meet American suppliers who want to bid on doing the work in the U.S.

So, why is re-shoring happening? Did President Obama negotiate a secret deal with the Chinese to reduce imports? Are omniscient customers anticipating the crash of the dollar? No, it is not that simple.

Re-Shoring is the result of a whole host of nagging problems that U.S. customers have found out about the hard way. Here are some of the problems American companies have endured in recent years.

 

Deliveries & Customer Change Orders

Jerry Hoopman of Amfor Electronics is a contract manufacturer in Oregon that builds a wide range of cable assemblies for other OEMs. Many of these assemblies are made in China, but Amfor has been having trouble guaranteeing their customers accurate delivery dates because of unforeseen delays in the supply chain.

Another problem is that Amfor’s customers want to make changes to their order during the manufacturing process, which is difficult because of communication problems and it causes delays in the manufacturing process.

In addition, Amfor found that after implementing Lean improvements, their costs of manufacturing in the U.S. are better than Chinese costs. Therefore, they are bringing the products back to manufacture in their Oregon plant.

Damaged Parts & Quality

Gregory Price is founder of Oregon Small Wind Energy Association and works with manufacturers of small wind energy systems. He says that many of these small companies have tried to reduce costs by sending parts to Asia.

Many orders for key parts in the turbine are either damaged in shipment or do not pass the quality test when they are received. This causes problems for the manufacturer in terms of promised delivery dates and after service problems after the system is installed.

Rising Costs & Financial Terms

 

Four Northern California companies have reshored products from China to Wright Engineered Plastics. The CEO Barbara Roberts says, “Chinese manufacturers won’t ship until the product is completely paid for, and then transportation could add another 30 days or more. That’s a double whammy.”[1]

Inventory & Rising Costs

Vaniman Manufacturing, which makes dental equipment originally outsourced most of their sheet metal fabrication to China in 2002.

The original piece part production price quoted was 50 percent lower than U.S. prices, but as time went by the Chinese vendor required Vaniman to purchase in larger lots resulting in a larger inventory. The larger inventory then required more storage space.

These costs, in addition to the increasing costs of shipping and travelling overseas to visit the vendor, increased the total cost of ownership and ate up the 50 percent savings. Vaniman decided to bring their fabricated parts back to the U.S. to be manufactured by a local vendor.

Counterfeiting

Farouk Shami has built a $1 billion manufacturing company to make hair irons and other handheld appliances. He is moving all of his production from China back to Texas.

He cites loss of control over production and distribution as the primary reasons, but he also says, “the company spends $500,000 per month fighting counterfeits, most of which originate in China.”[2]

Farouk Systems has to track down the source and then bring legal action against them in China.

 

Customizing Products & Closer Proximity

 

NCR is bringing all of its production of ATM machines back to a facility in Columbus, GA.  The senior managers concluded that to really achieve innovation they had to be closer to their innovation center in Duluth — and closer to Universities and vendors.

Part of the reason is that they want to be able to customize some products and get to the market quickly. This simply could not be achieved with a supplier in China

Cost of Capital

Trevor Dunthorne, Vice President of Operations for All-Clad Metalcrafters in Canonsville, PA knows a lot about the long supply chains from Asia. All-Clad Metalcrafters manufactures very high-end cookware that Trevor says is the best cookware in the world. His claim must be true, because even during this recession the company cannot meet the cookware sales demand by working seven days a week.

While trying to find other sources of supply, the company decided to manufacture the lids (1.2 million) in China.

The Chinese supplier does a good job of manufacturing the lids. The quality is very high and within the standards of the other cookware.

But Trevor was concerned with the very long supply chain and the risks involved. He says, “If you can reduce the length of the supply chain, you can reduce the cost of capital. This frees up cash flow that can be used in the company on other projects.” All-Clad is bringing the manufacturing of the lids back to America — closer to the customers and closer to the main factory.

There are now dozens of different stories about the difficulties that American companies have discovered through the experience of outsourcing.  Space precludes describing more examples, but here is a list of some of the other problems:

• Airfreight. If there is a problem in delivery, the supplier may have to airfreight the product, which is much higher than shipping costs.
• Container costs go up and down with oil.
• When parts are received with quality problems there is the cost of rework, returns and delays in delivery.
• Just in time delivery of parts to an assembly line in the U.S. will always be problematic often for logistical problems beyond foreign manufacturing control.
• Anticipating problems in the supply chain after the manufacturing shipment — because of trucking, customs, government agencies and shipping companies — is difficult to control.
• Monitoring the vendor’s stability and internal problems is difficult unless you have a person onsite.
• Asian manufacturers can make material substitutions without getting approvals — as happened recently in the toy/cadmium problem.
• Foreign legal systems do not punish the offenders.
• U.S. government does not help smaller manufacturers with counterfeiting problems.

The long and short of it is that many manufacturers have begun to pull their supply chains back closer to their markets. They have learned that problems beyond their (or anybody’s) control, like flu viruses, energy prices, earthquakes and geopolitical disturbances are threats to their supply chains.  They also now know the additional costs of all of the unanticipated problems listed above.

U.S. manufacturers have now experienced many of these problems and are more aware of the hidden costs and risks and are now in a better position to make realistic cost/benefit decisions on outsourcing. The tide is turning to manufacturing closer to the customer to reduce unanticipated risks.

It is time to take a new look at the benefits of outsourcing vs. re-shoring.

American manufacturers now outsourcing parts and U.S. suppliers, who are equipped to offer a locally manufactured high quality product, should consider attending the Re-Shoring Fair on May 12 in Irvine, CA.

For more information on Re-Shoring: Bringing Work Back to the U.S.A., visit www.NTMA.org. Mike Collins is the author of Saving American Manufacturing. His website is www.mpcmgt.com