What’s in a name?

If you were to describe a salt-free scale-control technology as a “salt-free softener”, the customer would be very disappointed when their laundry wasn’t as clean as expected, or an industrial process failed due to the presence of excess calcium ions. This wouldn’t be good for the client, or your professional reputation.

Hard to Lather – Easy to Fix

Hard water is called “Hard”, for a number of reasons…some say it’s because it is full of hard rock-like inorganic mineral compounds like calcium carbonate. Others call it hard because it’s hard on the wallet, plumbing, faucets, laundry, and appliances. I like to teach my team that it is hard to lather. Soft water is called soft because “soft” is the opposite of “hard” and it sounds better than “easy”.

Does Soft Water help your Skin?

Naturally, we’ve all heard the anecdotal reports of eczema clearing and psoriasis lessening, and even cases of dandruff resolving completely once someone includes soft water in their cleaning regimen; however it is important to stress that Water Softeners and other water quality management devices are not medical devices, so we cannot and should not advertise or promote them as such.