If you were to describe a salt-free scale-control technology as a “salt-free softener”, the customer would be very disappointed when their laundry wasn’t as clean as expected, or an industrial process failed due to the presence of excess calcium ions. This wouldn’t be good for the client, or your professional reputation.
Tag: ethics
WQA’s revised Code of Ethics takes effect in 2020
We’re providing marketing guidance to avoid consumer confusion based on how companies market their products,” said WQA Executive Director Pauli Undesser. “Industry professionals have defined terms for saltless water treatment devices in the WQA glossary, and we expect our members to use those terms appropriately
Deceptive Sales Practices in Nevada
If you purport yourself to be a water treatment expert/professional, you shouldn’t want to or need to do anything illegal or unethical to make your sale. Soft water is one of the few “luxuries” a homeowner can buy that are actually extremely beneficial, and can often pay for themselves tangibly (soap, energy, appliance savings) in addition to the intangibly “lifestyle benefits” that we all understand like improved aesthetics in the home, time savings and peace of mind.