Since you’re reading this column, I already know a little bit about who you could be…you are a water treatment professional, you either own or work for a water quality improvement dealership, and you care about doing your job better. Do you know who you really are? Do your customers know who you are and, more importantly, what you do? The act of developing an identity and reputation for yourself or your organization is known as branding. Business and personal branding are frequently overlooked factors critically necessary for business and career success, especially in today’s economy of austerity.
